About Us



Gems Near The Lakeshore is a retail jewelry and gift boutique that offers a large selection of Sterling Silver,  Gold, Colored Gemstones, Pearls, Watches, Charms, Beads, Family and  Memorial jewelry. We also offer Corporate, Wedding, and Special Occasion gifts. Our goal is to search our many designers to find the “perfect” item that you have in mind. 

Personal appointments are available with a unique customized experience based on your desired ideas for purchase and are handled with the utmost care and consideration.



Being a native to Muskegon Michigan, Lori, has had a passion for jewelry since she was a child. Her love for the craft began when she received a rock tumbler as a gift, when she was eight years old. Later in life she worked in jewelry retail for five years before deciding to start her own business. Now, Lori, is an accredited jewelry professional with GIA. She is also an involved member of multiple groups, such as: Business Networking International (BNI), an Ambassador for The Muskegon Chamber of Commerce, and the Muskegon Women’s Division.

Community Involvement